Insight Reports

Creating elegant, on-brand Insight Reports that reflect the quality of the research and the focus of the document as a whole.

Insight Reports often involve a wealth of charts and data. I enjoy the creative challenge of bringing these to life using brand colours, elements from a client’s logo and carefully chosen icons. This makes the information clear and more engaging for the reader. Graphs and charts don’t have to be dull or lifeless.

My process starts with reading the full Word document from the client so I can fully understand the content and its tone. I highlight key phrases that could be used as pull quotes and begin sketching ideas for layout and structure. This helps shape a final design that supports the message and invites the reader in.