The Lily Mae Foundation

Ongoing support

The Lily Mae Foundation supports parents and families through the heartbreak of baby loss, including stillbirth, neonatal death, miscarriage and medical termination.

I’ve worked closely with the Foundation for over nine years, creating a wide range of design materials that help raise awareness and offer support. This includes social media planning, creation and scheduling, support booklets, posters, pull-up banners, and branded elements like the foiled logo on Memory Boxes and the Baby Loss Awareness logo.

I’ve also designed a small product range, running t-shirts, medal artwork for the annual Fun Run, and a collection of illustrations used both online and in print. Every piece is created to gently inform, guide and connect with those who need it most.